Measure the activity on the product detail page.Measure the rate of products that are removed from the cart.Measure how many people have reached to the checkout page.Measure the purchase rate on your website.Easy access to manage the module configurations by the admin panel.But for dynamic ads, you need to have your product catalog on Facebook as well. It can also target your audience via dynamic Ads.It can create a custom audience and reach them via targeted Facebook ads.Each event can be enabled or disabled separately.Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.Can add multiple Facebook Pixel IDs as per multiple store views.Integrate Facebook Pixel to your Magento 2 website.Takes less time to configure scripts within your store.Easily configure Google Tag Manager on your Magento 2 website.The charges will apply to users who will run Facebook Ad Campaigns. Facebook Advertising Service is not free.If you don't already have a Facebook Business account, click here. To use this module you must have a Facebook Business Account that is free of cost.There is no cost incurred to create a pixel. Also, the merchant needs to create a Facebook Pixel in your Facebook Business Manager.For more details related to Google Tag Manager pricing please click here. Merchants need to create a separate Google Tag Manager account from here to use this extension.The account can be created free of cost but some fees may apply to use the third-party services. This analytics will show you how clusters of products are performing on your website.Īn additional account is needed to use this extension. The admin can also view the sale performance that shown analytics based on quantity, refund amount, revenue, shipping and tax. The admin can also analyse the product performance. It helps analyse the sessions, checkout progression, and abandonments. Also, how many customers abandoned the cart and abandoned the check-out process. It shows how many customers perform no shopping activity, no cart addition. It helps the admin to analyse the behaviour of shopping of the users on their website. It shows the result in a graph form, including the e-commerce conversion rate, revenue, transactions, average order value. All the data goes into google analytics, from there the admin can analyse the action on the website. With Google Analytics and Facebook Pixel integration, the online store owners can analyze the visitors’ behaviour and make improvements. Note - Facebook Pixel will not work if any ad-blocker is enabled in your web browser. This will help online store owners to track the behaviour of the customers coming on to your website and send reports in Google Analytics to track Shopping Behaviour, Checkout Behaviour, Product Performance, and Sales Performance. This extension provides a great implementation of Google Analytics including Enhanced Ecommerce that covers all the store pages, including the checkout. An event can be something like – a page load, a tap on a screen, or a form submission. Merchants can also configure triggers to fire when an event occurs. By the use of Google Tag Manager, merchants can now make use of the web-based user interface to install the tracking codes on the e-commerce website, like – the Google Analytics tags. The Facebook Pixel works by placing and triggering cookies to track users as they interact with the website. This will allow the store owner to track visitors and their behaviour on an online store. The Facebook Pixel ID used to integrate the analytics tool into your Magento web store. With the help of the Google Tag Manager extension, merchants can easily configure the Google Tag Manager and the Facebook Pixel for the Magento 2 web store. You can use pixel data to make sure your ads are being shown to the right people, build advertising audiences, and unlock additional Facebook advertising tools. Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. It is simple, reliable, and integrates easily with existing systems, allowing marketers to quickly and easily update tags and code snippets on websites that are intended for traffic analysis and marketing optimization. Google Tag Manager is a service offered by Google.
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